Unloading From Information Overload – Full Article

Well, it’s a little over a year from my previous post.. Ah, the best laid plans of mice and men… someone else said that once…

I have a consulting business that got so busy that I haven’t been able to do much of anything else for over a year now.  But, I’m on the wagon now and will do my best to post frequently…  I promise 🙂 . 

And that kind’a, sort’a introduces my subject for today… Information Overload… which leads to getting nothing done…

What is Information Overload?

Information overload is a problem that is pandemic in the internet marketing community today, especially among Newbies. 

What happens is you get so much information and are spending all your time “learning” new things that you don’t know where to begin and don’t have time to truly start anything on a positive note; let alone successfully finish anything you started.

In addition to keeping you too busy to successfully start and finish anything, information overload will cause you to “freeze up.”  That means that there is so much information in your head that you will have a hard time deciding how to go about doing anything. The result is that nothing gets done.

How Can You Know If You Are Suffering From Information Overload?

In the last year or two, I have been suffering from information overload’s kiss’n cousin, over commitment.  Either problem can be devastating to your success as an internet marketer. 

Either problem will absolutely kill your internet marketing business… And which ever problem you have, it will murder it with the death of “1000 Cuts.” … a very slow, painful way to watch a business die.

When you are suffering from information overload it may disguise itself as over commitment, or, visa versa. 

But, fortunately you don’t need to figure out which problem you have if it’s not obvious to you.  Because, both problems have pretty much the same results…  you get almost nothing done successfully.

Here are the symptoms that you might see with either problem… you might have some of or all 5 of these symptoms:

  1. You will find that you are constantly buying new internet marketing related products but rarely finishing the review/learning/implementation process on anyone of them.  You will very subtly begin to substitute the satisfaction you receive from buying a good product for the success that you actually need… you will become the internet marketing equivalent of a “Shopaholic.”
  2. You will suddenly discover that you know so much that you aren’t really sure where to begin.  It make you hesitant to start new projects; even if they had the potential to make you fabulously wealthy.
  3. You will find that you rarely finish anything you start that doesn’t have anything to do with your primary business (it would be your job if you still have a J.O.B.).  You may also find that you will sometimes actually pause in the middle of a project to go buy a new product and begin focusing on that.
  4. You may also notice that you begin to bounce from project to project trying to at least accomplish something and rarely make any significant progress on any one of them.  And, finally,
  5. You will eventually avoiding doing anything because the grim specter of such obvious failure will begin to tear you up inside… So you will avoid doing anything.

 As I mentioned above, information overload will frequently look like over commitment because both will leave you with almost no time to do what actually needed to be done to succeed.  And, both will result in item #5 and, trust me, it’s all down-hill from there.

Once I realized what my problem was, I did something about it.  And, it has the same solution as Information Overload.

What Can You Do About Information Overload?

Starting a new marketing project is quite like rolling a boulder up a hill.  If you are clever, careful and work at it, you can get the boulder to the top of the hill and then let it roll down the other side. 

Once you do that and keep the slope in front of the boulder clear, the boulder will keep on rolling, pickup speed and smash everything that is in its path.

But, imagine what happens when you have two, three or four projects you are working on.  If you try to move more than one boulder at a time to the top of the hill … forget it!  You can probably bet money that not one of the boulders will ever get there!

Internet marketing is like that.  It takes a lot of focus to get any project going and that is, in fact, the best solution to both problems.  Remember the boulder… once your project gets over the top of the hill and picks up enough speed to smash everything in its path it will be like nothing you have ever experienced.

The best solution to both problems is to FOCUS. 

What does that mean?  It means that…

… If your problem is over commitment, take a step back, take a deep breath and choose just one or two projects to work on; and, one of them can be your J.O.B. 

After you choose what you’re going to work on, absolutely refuse, totally resist and turn your back on anything that might influence you to start another project before at least one of your current projects is totally, completely finished. 

This is the only solution to overcome your tendency to do more than you have time to do which is a vertical drop to failure.

… If your problem is information overload, you need to understand the root cause of the problem… you are probably listening to too much information from too many “Gurus.” 

I had this problem at one time in my internet marketing career.  And, here’s what I did:

  1. I stopped listening to everyone who had a product that I could afford to buy.  I stopped hoping that the next “Expert” would give me the “magic formula to success” on the internet. 
    Let me save you a lot of time and money… There is a formula for success on the internet:  Hard Work + Intimate Knowledge of a “Laser-Targeted” Subject Area with Potential will almost always yield Internet Marketing SUCCESS.
  2. I choose specific Internet Marketing Experts to learn from for specific reasons that were and still are important to me. You need to do the same. Here’s a warning and it’s tremendously important:  Choose only one Expert to follow.  That expert should be one that teaches enough that you can combine what you learn from them with what you already know so that you can accomplish your Business Objectives.Remember, I have been involved with internet marketing since the late 1990s so I have a few more Experts on my list than most of you might have.  Here’s my list:
    • Jeff Johnson – Tremendous is the only word to describe him.  And, he has tons of free training videos.  He does SEO with an emphasis on Video and Affiliate Marketing.  You would do well to go to sleep at night listing to his stuff.
    • Mike Koenigs – His traffic driving sales system (Traffic Geyser) is awesome! His training is well organized and easy to understand.  I use him now in almost all of my SEO-based marketing campaigns because of the Traffic Geyser Tool.
    • Jimmy D. Brown – He’s one of the “steady Eddies” of Internet Marketing. Hugely successful, simple, easy to understand approaches to making baskets full of cash on the internet. Unfortunately, I think he’s retiring.  I’ve been buying his stuff since around the year 2001.
    • Mark Ling – His Affilorama product line is absolutely outstanding.  I’ve only done a small amount of business with him to date.  But, I really like his “stuff.”
      He teaches you how to build a business on the internet a little piece at a time. Then, one day, you wake up and realize that you are making tens of thousands of dollars (USD) per month and it was really easy getting there.  If Jimmy D. Brown really is retiring, Mark will be replacing him on my primary list… my list of “Go To Gurus.”
  3. Only listen to marketers who have a specific thing to teach that you are interested in and which is not available from the Expert or Experts on your primary list.  Be very careful to only listen to the information that you can’t get from Experts on your “Go To List.”  If you don’t do that, you will end up with Information Overload again.  

    Internet marketing is like martial arts in this respect… each Master/Style has his/its own system and techniques. They work together as a complete unit.

    But, if you mix the techniques from another Master or Style, you may end up on your back looking at the party lights or worse… if the different Systems are not compatible…

    Internet marketing is the same way. Mix the techniques from incompatible Gurus and you may find your business on its back looking up at the party lights.

    The Gurus I have in my list are all compatible and where they aren’t I understand what and why.

 Hope this helped!

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