How to Drive Traffic to Your Website

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If you become a serious online marketer you will eventually comes to the point where you ask yourself how to drive traffic to your website.  And it’s a serious question that deserves a serious answer.

I started direct selling on the internet in around 2002 so I have quite a bit of experience that I’d like to share with you.  But today, I’m going to focus on driving online traffic.  I have no doubt that you are here because you want to learn how to drive traffic to your website.

This is the first post of a series that will help you learn how to drive traffic to your site.  So let me begin…

Types of Traffic

At the top most level there are only two types of traffic. If you think of traffic as pyramids, there are two pyramids:

Free Traffic

Free Traffic

Paid Traffic

Paid Traffic


The blocks in each pyramid are the different methods that are available in each traffic pyramid.

I know that I put free on the left and the paid traffic pyramid on the right but I’m going to deal with the paid traffic pyramid first.

Paid Traffic

There are a variety of different types of paid traffic.  Almost all paid traffic comes from some sort of advertising.  Here are a few of them:

  • Banner Ads
  • Display Ads
  • Ezine Ads
  • Text Ads
  • Contextual Ads
  • E-Mail Ads

In addition there is another type of paid traffic that you can obtain which is generated from articles that you own.  Although most articles placements are free, it is sometimes necessary to pay a website owner to post an article on the owner’s site for you with your links imbedded in the article and resource box.

In fact, you will need to pay quite a bit of money to post your articles on a website with a “PR” rating of zero or greater (PR rankings run from n/a thru 10).  This is because backlinks from an article on a high PR site are almost worth their weight in gold.

Unfortunately, Search Engines tend to consider Contextual or Article Placements that are purchased to be creating “Unnatural Backlinks.”  Do NOT do that.  You will be severely penalized in the SERPs if a search engine discovers that you have done that.  And, that penalty will probably apply to the whole site, not just the page that you back linked to.

There are other types of paid traffic sources but these are the main types that you will run into as a beginner.  I recommend strongly against beginners trying to generate paid traffic and so I will not cover them here. To be honest, it is hard for an experienced internet marketer to generate consistent profits with paid traffic.

The next post will pick up with free traffic.

Click here to go to the next post.


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